Rihanna, who performed during the halftime show of the Super Bowl LVII on Sunday, lit the world on fire with her performance by wearing a crimson ensemble and revealing a brand new baby bulge.
During the highly anticipated live performance, which was Rihanna’s first in six years and took place in front of approximately 100 million viewers around the world, the 34-year-old star performed some of her greatest hits. She and rapper A$AP Rocky welcomed their first child into the world in May of last year.
There is one thing that the program did not get, and that is a paycheck, despite the fact that it has already earned lots of accolades on social media and elsewhere.
Rihanna’s Performance During the Super Bowl Halftime Show: Did the NFL Pay Her?
You might be under the impression that in order to secure such a legendary cast of performers for the halftime show, the NFL would be willing to spend top dollar. The unfortunate reality is that musicians who play during the halftime show of the Super Bowl typically receive no compensation.
In an interview with Forbes that was conducted in 2016, a spokesman for the NFL named Joanna Hunter stated, “We do not pay the artists.” “We are responsible for covering expenses as well as production costs.”
What is the Point for the Artists if They Aren’t Going to Get Paid?
Even while the NFL does not compensate halftime artists monetarily for their time and efforts, in the long run, they nevertheless stand to gain financially as a result of the fact that they are assured to be seen by millions of people.
Artists are provided with a unique opportunity to advertise their most recent albums or singles during the halftime performances, which in turn drives traffic to the artists’ upcoming tours as well as their most recent projects.
Shakira’s appearance during the halftime show of Super Bowl LIV in 2020 increased her streams by 230%, while Jennifer Lopez’s streaming increased by 335%, according to the data provided by Spotify.
The halftime show that Justin Timberlake performed in 2018 resulted in a 534% boost in his sales.
How much does it cost to put on a show during the halftime of the Super Bowl?
Although the NFL does not pay the performers at the Super Bowl, the production costs associated with the event can be rather high. The following is a list of some of the most memorable halftime displays that we have witnessed, along with an estimate of the costs that were incurred for each one:
Aerosmith and NSYNC each received $11 million in 2001.
2007: Prince, $12 million
2013: Beyoncé, $600,000.
2017: Lady Gaga, $10 million
$13 million for Jennifer Lopez and Shakira in the year 2020
Who Appeared on Stage During the Halftime Show of the Super Bowl Last Year?
At the halftime show for Super Bowl LVI, legendary performers such as Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar took the stage.