Apple Music has once again demonstrated its great eye for young stars by announcing OlivetheBoy as its Next Up artist.
In the music industry, which is continuously seeking new talent and original sounds, Apple Music has once again showcased its good eye for rising stars.
OlivetheBoy’s stratospheric ascension follows the paths of Burna Boy, Rema, and Tems, establishing his position as a notable performer in the international music landscape.
The rise of OlivetheBoy to the status of Apple Music’s Next Up star is a demonstration of the influence that social media and viral content can have.
OlivetheBoy named Apple Music’s ‘UP NEXT’ star
TikTok was completely overrun by his addictive music, “Goodsin,” which captivated listeners and inspired a dancing craze that spread like wildfire.
This surge of digital excitement resulted in enormous streaming statistics, which signalled OlivetheBoy’s ascension to the upper echelons of the music industry.
OlivetheBoy’s influence became indisputable when Chartmetric revealed that he had become the most streamed Ghanaian musician in the first half of the year. This achievement sealed the title for OlivetheBoy.
When one considers the deep well of talent that Ghana’s music culture possesses, this accomplishment is by no means an easy one to pull off. OlivetheBoy’s ascent says volumes about his artistry and resonance with listeners, as seen by the fact that he has surpassed well-established names such as Black Sherif, Stonebwoy, King Promise, Gyakie, and even the famous Sarkodie.
OlivetheBoy demonstrates an unmatched mastery of sound production by dominating the Nigerian music charts. Throughout the whole month of June 2023, his hit track “Goodsin,” which is taken from his Avana EP, remained at the top of the charts, beating out competition from both well-known and up-and-coming bands. This achievement demonstrates his capacity to distil the essence of modern Nigerian music while incorporating his own distinctive style and point of view.
The track record that Apple Music has established for recognising and nurturing up-and-coming artists is nothing short of astounding. The streaming giant has once again proved its commitment to elevating musicians who are on the cusp of greatness by selecting him as its Next Up Artist. This coveted platform is sure to catapult OlivetheBoy’s career to new heights, allowing his music to be heard by people all around the world and facilitating relationships with other professionals in the field.
He has recently joined the ranks of Burna Boy, Rema, and Tems as an Apple Music Next Up Artist, and the entire music industry is excitedly anticipating his upcoming endeavours.
His meteoric rise from being a TikTok internet celebrity to a force to be reckoned with at the top of the charts in both Ghana and Nigeria establishes his position as a budding talent with enormous potential. OlivetheBoy’s adventure, which is being supported by Apple Music, has the potential to motivate and enthrall music enthusiasts all over the world.
