In Sub-Saharan Africa, the music industry has grown at an unprecedented rate, surpassing global averages, according to the most recent data from the International Federation of the Phonographic Industry (IFPI).
With a staggering 24.7 percent increase in revenues, Sub-Saharan Africa became the only region to expand at a rate faster than 20 percent. The notable growth was mainly driven by a notable surge in paid streaming income, which increased by 24.5 percent.
With its dominant market position and substantial revenue contribution of 77.0 percent, South Africa emerged as the region’s powerhouse. The nation’s notable growth rate of 19.9 percent cemented its standing as a prominent participant in the African music industry.
The IFPI’s “Global Music Report 2024” attributes Africa’s rapid growth to its diverse blend of genres and cultures, making it one of the fastest-growing music markets worldwide.
While Nigeria boasts of the largest industry in Africa, with numerous songs breaking through the continental and international markets, South Africa leads in revenue generation due to several factors including;
1. A well-structured music industry that fairly collects royalties.
2. Government bodies that monitor and prohibit pirated and illegal distributions.
3. Official investment bodies supporting local musical shows, festivals, and concerts.
4. Radio stations and TV channels play almost 80% of local music.
Here are the top African countries leading in revenue generation from their music:
1. South Africa – $33 million
2. Egypt – $30 million
3. Nigeria – $27 million
4. Zimbabwe – $13 million
5. Morocco – $13 million
6. Kenya – $9 million
7. Algeria – $7 million
8. Sudan – $4 million
9. Cameroon – $4 million
10. Tunisia – $3 million
